Um Jamboree Entertainment 

Jamboree Entertainment is based in North Yorkshire and specialises in producing the highest quality events and theatrical shows in the UK. 
 
Jamboree Entertainment was created in September 2019 from the ashes of Lunchbox Theatrical Productions, which had been a major producer of global live entertainment for 27 years. The company produced musicals, concerts, boutique shows and family entertainment across five continents and 27 countries, garnering countless international, regional and local awards along the way. 
The company is headed up by James Cundall MBE, and his wife Rebecca, along with a small team that is highly experienced in the field of live entertainment. 
 
Our experience ranges from producing the Outdoor Opening Ceremony of the 2010 Shanghai World Expo to the smallest one-man show, and everything in between! Nothing is either too big or too small, providing that the commonality is excellence and a respect for audiences’ discretionary leisure time and spend. 

Meet The Team 

 

James Cundall MBE CHIEF EXECUTIVE 

James Cundall has had a unique career which has combined private banking at the highest level in Australia and Asia as well as producing the biggest global brands in live entertainment. 
 
In 1992, concurrent with his career in finance as Director of Global Asset Management (GAM) and later as Chief Executive of the Asian/Japanese business of Rothschild Asset Management, James founded Lunchbox Theatrical Productions in Hong Kong, which over the next six years created a reputation for presenting quality international productions such as Les Misérables and the acclaimed Alegría from Cirque du Soleil. In 1998 the company expanded its reach to Singapore. 
 
In 1999 James moved to Sydney to take up the role of Director of Arts and Entertainment for Australasia with IMG, where he was responsible for over 30 productions in Australia, New Zealand, Hong Kong, Singapore and Malaysia during his four year tenure, including Cats, Miss Saigon, Cabaret, Chicago, Oliver!, Riverdance, Andrea Bocelli, Shirley Bassey, Ricky Martin, Bryn Terfel and Kiri te Kanawa, to name but a few. In 2003 James joined International Concert Attractions (ICA) as Managing Director, a publicly listed company on Australia’s stock exchange based in Sydney, where his productions included The Blue Room, The Soweto Gospel Choir, The Sydney & Melbourne Affordable Art Show, Clive James and Pam Ayres. 
James returned to the UK in 2004 to re-establish Lunchbox Theatrical Productions, which grew to have companies in the UK, Australia, New Zealand, Hong Kong, Singapore and The Philippines. Over the next 15 years Lunchbox Theatrical Productions brought musicals, boutique shows, plays, international artists, concerts, spectaculars, ice shows, outdoor events and children’s shows to many millions of theatre-goers in 27 countries across five continents. 
 
Also in 2004 James and artistic director Tony Mercer established The Imperial Ice Stars, and have since toured The Sleeping Beauty on Ice, Swan Lake on Ice, Cinderella on Ice and The Nutcracker on Ice to worldwide popular and critical acclaim. 
 
James spent the first five months of 2010 based in Shanghai, as Producer of the Outdoor Opening Ceremony of Expo 2010 Shanghai China, on behalf of David Atkins Enterprises. 
 
In 2018, James was included in the Queens New Year Honours and was awarded an MBE for services to the entertainment industry. 
 
In 2019, following the closure of Lunchbox Theatrical Productions, James established Jamboree Entertainment, based in Yorkshire. 
 

Rebecca Cundall DIRECTOR OF CORPORATE COMMUNICATIONS 

A graduate of Durham University, Rebecca Cundall (nee Jackson) worked in television and consumer goods as a communications professional for 14 years in Australia, New Zealand and Asia. After working in Parliament for the former Prime Minister of New Zealand, Rebecca joined Television New Zealand in Auckland in 1990 as Corporate Affairs Executive. She then moved to Hong Kong with Star TV, a new pan-Asian satellite TV company, handling corporate presentations. 
 
In 1994 she joined Coca-Cola China, based in Hong Kong, as the ‘number 2’ in external affairs, responsible for protecting and promoting the reputation of the company and its brands through media relations, crisis management, consumer promotions, community programmes and corporate hospitality. She also produced the company’s quarterly Asia-Pacific magazine. 
 
In 1999 Rebecca moved to Sydney with Coca-Cola where she was responsible for consumer marketing communications and media relations across eight beverage brands in Australia and New Zealand. During her seven years with Coca-Cola, Rebecca managed the company’s hospitality programmes at the 1996 Olympic Games in Atlanta, the 1998 Soccer World Cup in Paris, the annual Rugby Sevens Tournaments in Hong Kong, the Hong Kong Handover in 1997, the 1998 Nagano Winter Olympics and the Sydney 2000 Olympic Games. 
In 2001 Rebecca joined the Australian Olympic Committee in Sydney as Sponsorship Manager, working to secure new sponsors and build relationships with existing sponsors, including hosting key executives at the 2002 Salt Lake City Winter Olympics. 
 
She then joined International Concert Attractions (ICA) in 2003 as General Manager, responsible for establishing their Sydney office and managing marketing/PR for a number of theatrical productions. 
 
Rebecca and her husband James returned to the UK in 2004 to re-establish Lunchbox Theatrical Productions, which grew to have companies in the UK, Australia, New Zealand, Hong Kong, Singapore and The Philippines. Over the next 15 years Lunchbox Theatrical Productions brought musicals, boutique shows, plays, international artists, concerts, spectaculars, ice shows, outdoor events and children’s shows to many millions of theatre-goers in 27 countries across five continents. 
 
As Director of Corporate Communications, Rebecca oversaw PR and marketing for the company worldwide. 
 
In 2019, following the closure of Lunchbox Theatrical Productions, Rebecca and James established Jamboree Entertainment, based in Yorkshire. 
 

Sarah Mills HEAD OF MARKETING PART-TIME CONTRACT STAFF 

Sarah started her career working in London at a leading media agency Abbott Mead Vickers BBDO for 6 years. As a Media Executive she worked on a variety of well- known brands that included Sainsbury’s and Comet. 
 
After then moving back to Yorkshire, Sarah headed up the Broadcast Department at Dixon Moutrie Silkstone in Leeds for a further 6 years. After a company merger with another local media agency, which Sarah later became Director of, she then worked for Mediacom’s office in Leeds. She developed client relationships at Board level, and planned and implemented strategic direction and brand positioning for clients such as Carpetright, Morphy Richards and Dunelm. After completing her Chartered Institute of Marketing Professional Certificate, Sarah went on to work on the client side as Director of Marketing for Flamingo Land Resort for 6 years. 
Here she was responsible for negotiating a substantial media budget and delivered bespoke marketing strategies for multiple divisions that included the theme park, zoo, conservation, education, leisure facilities and accommodation. Sarah managed the content for the company website, marketing literature, print publishing, broadcast and emarketing. She was also responsible for the marketing of events such as a rollercoaster launch, live music concerts with high profile celebrity acts and the Christmas/Halloween experiences. 
 
Sarah is currently a consultant for Jamboree Entertainment, managing their marketing across a range of events and productions. 
 

Georgina Wood EVENT MANAGER, Yorkshire’s Winter Wonderland, Yorktoberfest PART-TIME CONTRACT STAFF 

Georgina graduated in 2011 from Liverpool John Moore’s University with a BSc with Honours in Sport Science with Physiology. During her degree she worked as a Fitness Instructor in a Specialist Sports College, as well as coaching young children on weekends and during the summer periods. Returning to Yorkshire, she joined the team at The Ice Factor, York’s outdoor ice rink, as administrator of the event for the 2011/12 season, which was produced by Lunchbox Theatrical Productions. 
 
Georgina was invited to stay on at Lunchbox as Administrative Assistant for the company. In 2013 she became Personal Assistant to Chief Executive, James Cundall.  
Over the next few years Georgina worked as Production Assistant on productions such as The Mousetrap, Ennio Marchetto, STOMP, Beyond the Barricade, Jeeves & Wooster in Perfect Nonsense, along with her firm favourite The Bootleg Beatles. In 2017, Georgina became an Associate Producer, working on Louis Pearl the Amazing Bubble Man, The Play That Goes Wrong, Christmas at York Museum Gardens, Yorkshire’s Winter Wonderland, Shakespeare’s Rose Theatre and Countryfile Live. 
 
She now works on contract for Jamboree Entertainment as Event Manager on Yorkshire’s Winter Wonderland and Yorktoberfest.